Business Analysis For Dummies by Alison Cox

Author:Alison Cox [Cox, Ali]
Language: eng
Format: epub
ISBN: 9781119912507
Publisher: Wiley
Published: 2023-01-03T00:00:00+00:00

Passion for the product or problem: Knowing your audience’s level of passion for the case is critical. If you know audience members are passionate about the contents of the case, don’t spend much time trying to get them excited; they’re already there. For example, consider the famous scene in Jerry Maguire where Jerry comes over to his girlfriend’s house, says hello, and then goes into a lengthy apology speech about how horrible he’s been. Finally, he’s silent and she just says, “You had me at hello.” The point is, sometimes less is more.

If the audience perceives your case as just one more project to review and sign off on, then you’ve got an uphill battle. Add information to your case that gets audience members excited. Find something to relate the project to something they are passionate about. Give them a reason to care — a reason to say yes.

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